Latest Gossip

Search engine optimisation has undergone many changes over the years, but it's no less important within your online marketing mix.

This year we still see that our clients that are focused on this online marketing channel with the right level of investment and follow our advice still receive the best ROI from SEO above all other channels.

The importance of SEO is reflected by online marketing conference attendance around the world that sees SEO sessions within those conferences more highly attended than any other channel, including social media.

What we see with many SMBs is that they are still not optimised for mobile search and mobile visits. So let's have a look at what you should look to have set up during 2012 so your business can make the most of mobile traffic.

The first thing to look at is creating a mobile version of your website. People using a mobile phone are viewing your website using a smaller screen size and maybe with less time as they might be on the move.

A landing page is the first page on your website you direct a user to from a form of online advertising such as your Google Adwords paid ads. Its where they 'land" and begin the experience on your website, hopefully eventually leading to some form of conversion to sales lead or outright sale.

There are a number of things to consider when creating a good website landing page.

The launch of our new GossipNet website last week  coincided with the launch of the third generation of our very own website CMS system.

The third generation of our highly successful, fully customisable CMS is now out in Beta and our very own GossipNet website was the first website built utilising this new technology.

A little known policy change by Facebook as of 31 October sees businesses unable to auto feed their Facebook pages via RSS feeds.

Up until now it has been a common set up for businesses with regular content updates on their websites for information such as news, blogs posts, newsletters and articles to auto feed each update into their Facebook and Twitter page by using an RSS feed.

Google has been adding new features to the webmaster tools almost every single month this year with the latest being a very cool tool that reports on whether your website contains any duplicate content and if that duplication is good or bad.

This month they have released alert messages within your webmaster account that will identify if your content is duplicated within your own site or across other domains you or somebody else own.

There has for many years now been a saying within online marketing circles that "content is king".

Well more so then ever this is true, especially since the advent of the Google Panda algorithm updates during 2011.

If you don't know already, Google Panda is an update to the algorithm which is sort of like an extra rinse over the standard results that Google on average has released every month this year. Google have also been adding to and adjusting this special Panda rinse to try and get the right effect on their database and there results.

A change is being made to the Google search interface that will soon start effecting what you can see in your Google Analytics and other analytics programs as far as referring keyword data from when people perform searches in Google and then arrive on your website.

Google is changing their search results so they run through and appear on a secure page (https) rather than an un secured (http) page.

You have probably heard a fair bit of noise lately about the latest Facebook competitor named "Google+" from none other than Google.

But what does this new Facebook competitor mean for business owners and should they be getting involved?